Discover Gwynedd

Discover Gwynedd was a large-scale project, initiated as part of the Rural Development Plan for Wales, and funded by the Welsh Assembly Government and the European Union. NWWT won the contract to run this project in partnership with outdoor activities agency Snowdonia Active and local business cooperative Caban Brynrefail, and our aim was to celebrate the unique features of the county in ways that could allow localcommunities and enterprises to benefit.

NWWT was responsible for creating events, activities, information points and online resources. The project was designed to bring together the all-too-often disparate elements of wildlife, outdoor activities, tourism, local produce and business, history and culture, so as to present an easily accessible network ofinformation and connections – of value to local people and visitors alike.

NWWT took charge of, amongst other things, creation of content for information points, collection of wildlife information and imagery for the website, educational sessions and ‘wildlife theatre’ provision. The emphasis was on 3 main landscape / habitat groups; Mountains, Coast & Sea and Woods & Rivers. Sites in each of these ‘wildlife theatres’ were chosen as settings for a major public event, aimed at highlighting that particular habitat, as well as a range of other activities.

The 3 main events (which took place in the summer of 2010) were:

Wildlife Art Festival – Gwaith Powdwr, Penrhyndeudraeth. Featuring a variety of art media – installation, sculpture, live performance, storytelling, film, sound art etc – all inspired by the unique site of Gwaith Powdwr nature reserve – itswildlife, landscape and post-industrial history.

Celebration of the Sea – Aberdaron A scheduled day of activities, including art workshops, seabird and sea mammal watches,beach art and kids’ games, seafood-tasting sessions – all based in / around the seaside village of Aberdaron on the Llŷn Peninsula. 

As Night Falls... – Cwm Idwal A live event taking place at dusk in the mountain setting of Cwm Idwal in Snowdonia, featuring poetry, performance / dance, live music, and projection. 

Amongst the variety of other events organised as part of Discover Gwynedd were expert-led walks, including walks for specific wildlife such as sea mammals, bats, nightjars, wildflowers etc, walks looking at geology, local history and wildlife-friendly farming, specific walks for local schools and business-people, boat trips, beach fun days for kids, rockpooling events, art workshops and more...

Discover Gwynedd was a departure for NWWT – an ambitious and sometimes challenging undertaking which stretched our resources and ingenuity, and required a lot of commitment from staff and volunteers. It was however highly successful and rewarding, and showed we are capable of taking on large-scale projects. The project helped to put wildlife at the heart of the identity of Gwynedd, and allowed NWWT to be seen as part of the wider network of local organisations and businesses that serve the community, broadening and enhancing our public profile in the area.